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Privacy Policy

Last Updated: 6 July 2026

1. Introduction

This Privacy Policy explains how Leadaro (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website or services at www.leadaro.co.uk.

We provide digital marketing services including PPC advertising, SEO, website development, content marketing, and email marketing.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who we are

Leadaro is a digital marketing and lead generation agency based in the United Kingdom.

Leadaro is the data controller responsible for your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR).

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

  • Email: info@leadaro.co.uk
  • Address: [your business address]
  • Phone: [optional]

3. Information We Collect

We may collect and process the following types of personal data:

Information you provide to us:
  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • Project details or enquiries submitted via forms, landing pages, or email
Information collected automatically:
  • IP address
  • Browser type and version
  • Device information
  • Pages visited and interaction data
  • Referral source
  • Cookies and tracking data
Information from third parties:

We may receive data from advertising platforms and marketing tools such as Google, Meta (Facebook/Instagram), LinkedIn, and other analytics or CRM providers used in our campaigns.

Depending on the services we use, these providers may include Google Analytics, Google Ads, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity, HubSpot, Mailchimp, Calendly, OpenAI, Cloudflare and other trusted technology providers.

4. How we use your information

We use your personal data to:

  • Respond to enquiries and provide quotes
  • Deliver our services (PPC, SEO, web development, content, and email marketing)
  • Manage client relationships
  • Run advertising and marketing campaigns
  • Improve website performance and user experience
  • Analyse traffic and campaign effectiveness
  • Send relevant marketing communications (where permitted)

Where you have opted in to receive marketing communications, we may contact you by email with updates, news and information about our services. You can unsubscribe at any time using the link provided in our emails or by contacting us directly.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent – when you submit forms or opt in to marketing
  • Contract – when processing is necessary to deliver our services
  • Legitimate interest – for marketing, analytics, and business development
  • Legal obligation – where required by law

Where we rely on legitimate interests, these include responding to enquiries, improving our services, maintaining website security, analysing website performance, preventing fraud and promoting our services where permitted by law.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Improve website functionality
  • Analyse website traffic and user behaviour
  • Track marketing and advertising performance (including PPC campaigns)
  • Enable remarketing and personalised advertising

We use a cookie consent banner to obtain your consent before placing non-essential cookies on your device where required by law. You can manage or withdraw your cookie preferences at any time via your browser settings or our cookie preferences tool.

Where applicable, we may also use analytics and user behaviour tools such as Microsoft Clarity or similar services to help us understand how visitors interact with our website.

7. How We Share Your Data

We may share your data with trusted third parties, including:

  • Advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
  • Analytics providers (e.g. Google Analytics)
  • Email marketing and CRM systems
  • Web hosting and IT service providers
  • Clients (only where necessary for lead generation services)
  • Legal or regulatory authorities if required by law

We do not sell your personal data.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure servers and encrypted systems
  • Access controls and authentication procedures
  • Regular monitoring and security reviews

However, no method of online transmission is completely secure.

9. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Provide services to clients
  • Comply with legal, tax, or regulatory obligations
  • Resolve disputes or enforce agreements

As a guide, enquiry data is typically retained for up to 24 months, client records for up to 6 years following completion of services (where required), marketing data until you unsubscribe or withdraw consent, and analytics data in accordance with the retention settings of the relevant analytics platform.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Request data portability (where applicable)

To exercise your rights, contact us at: info@leadaro.co.uk

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). We would, however, appreciate the opportunity to address your concerns before you approach the ICO.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

12. International Data Transfers

If we transfer your data outside the UK or EEA (for example via marketing or analytics tools), we ensure appropriate safeguards are in place such as Standard Contractual Clauses or equivalent protections.

13. Children’s Privacy

Our services are intended for businesses and individuals aged 18 years or over. We do not knowingly collect personal information from children.

14. Automated Decision Making

We do not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects on individuals.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Leadaro
Email: info@leadaro.co.uk
Address: [your address]